Sponsored: Saving One of the Big Cats, One Sip at a Time

A new Karnataka wine strives to protect the mighty tiger.  
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The tiger is a lot more than just a charismatic and royal creature: its existence plays an important role in the ecosystem.

William Blake described the tiger as “burning bright” in his poem “The Tyger”. The possibilities that he was describing this majestic creature’s fiery orange fur or his energy and power, remains open to interpretation. But, the fact remains that the tiger is among the most beautiful and powerful creatures ever created. And today, it is on the brink of extinction.

The dwindling numbers of this big cat is a direct effect of poaching and loss of habitat, among other reasons. The growing human populations, particularly since the 1940s, have disintegrated and shrunk the tiger population. Tigers are the kind of animals that need large territories to survive. With habitat destruction primarily due to hydel projects and road networks, the tigers have been forced to move into small and scattered habitat spaces, with very little prey, directly resulting in their downfall. Moreover, over the years, tigers have been hunted for their shiny fur and to be used in traditional medicines. And their never-ending conflict with humans, especially near smaller villages, lead to death and destruction of the species.

The tiger is a lot more than just a charismatic and royal creature: its existence plays an important role in the ecosystem. It falls right at the top of the food chain and keeps the population of animals such as deer, horses, camels, and other mammals, also known as ungulates, under check. Their presence is vital to maintaining a balance between the herbivorous and the vegetation upon which they feed. A forest with a tiger family means a healthy and well-maintained ecosystem. Itsextinction directly leads to the downfall and damage of the food chain and the ecosystem.

As of today, the Karnataka reserves are homes to the maximum number of tigers. But, even then, these royal creatures and their habitats need protection.

Over the years, there have been various conservation programs to protect the tiger. November 2017 marked the beginning of a different kind of tiger protection.

Sula, India’s leading wine producer launched Kādu, a wine dedicated to conserving the tiger. Kādu, meaning “wild” in Kannada – the regional language of Karnataka – is India’s first “Wine for a Cause”. With each bottle sold, Kādu will contribute towards tiger conservation in Karnataka.

With each bottle sold, Kādu will contribute towards tiger conservation in Karnataka.

With each bottle sold, Kādu will contribute towards tiger conservation in Karnataka.

To make sure that all funds contributed are put to their best use, Kādu is collaborating with Sanctuary Asia Foundation’s ground-breaking project titled Mud on Boots. The aim of this project is to support and empower grassroots conservationists across India. With Kādu’s support, this network is, now, helping in the Bhadra landscape of Karnataka. The Project Leader Nagraj is leading various conservation efforts through collaborations with local communities, NGOs and the forest department.

Kādu wines are entirely made in Karnataka. Crafted with some of the finest Karnataka wine grapes by winemaker Gorakh Gaikwad, Kādu is available in four different varietals – Kādu Chenin Blanc, Kādu Sauvignon Blanc, Kādu Shiraz Rosé and Kādu Cabernet Shiraz. Kādu is one step closer to conserving India’s National Animal. With 14% of the tiger population residing in Karnataka, Kādu is saving each tiger, one sip at a time.

To take a nip of this noble cause, make way to the Sunday Soul Sante that takes place on April 28, at the ITPB Cricket Ground: Bengaluru. The city’s most loved flea market is an experience filled with art, craft, design, shopping, food and live music and best enjoyed with a glass of Kādu.

For more information on this new conservation method, look at www.kadu.co.in. Follow Kādu on Facebook, Twitter and Instagram to stay updated. 

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