In Melbourne, a Skyscraper Inspired by Beyoncé

The building aims to be tall, strong, curvy, and flawless. | By NGT Staff  
Discreetly named Premier Tower, the new building will come up in the heart of Melbourne. Photo courtesy Elenberg Fraser
Discreetly named Premier Tower, the new building will come up in the heart of Melbourne. Photo courtesy Elenberg Fraser

A Beyoncé-inspired skyscraper is going to come up in the heart of Melbourne’s business district. According to news outlets, the structure—discreetly named Premier Tower—is inspired by the singer’s curves. The 226m-high, 68-storey building will house apartments, hotels and retail spaces, and is expected to be ready in the next few years.

Elenberg Fraser, the architectural firm behind the Melbourne skyscraper, has employed parametric modelling software to ensure that the bulges and bends translated into efficient design. “For those more on the art than science side,” Elenberg Fraser goes on to say, “we will reveal that the form does pay homage to something more aesthetic—we’re going to trust you’ve seen the music video for Beyoncé’s Ghost.” The video shows female silhouettes dancing against stretchy fabric.

This isn’t the first time a woman’s curves have inspired architecture. The idea that buildings should be modelled on the proportions of the human body goes as far back as Roman architect, Vitruvius, in the first century B.C. The Guardian lists two examples of buildings that have connections with famous entertainers: The Absolute Towers in the Canadian city of Mississauga have been nicknamed after Hollywood superstar Marilyn Monroe, because some believe the building’s curves resemble the iconic actress’s hourglass figure. Then there is Prague’s Dancing House of Ginger and Fred, designed by renowned architect Frank Gehry, which drew its form from the grace and fluidity of dancers Ginger Rogers and Fred Astaire.

Also see: Sky’s the Limit: Feats of Modern Architecture.

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